About ROXER

We're on a mission to revolutionize school transport in India, making every child's journey safe, transparent, and worry-free.

About ROXER illustration

Our Motive

ROXER CUB is a technology-enabled, compliance-first student transportation platform. We organize India's fragmented school-auto ecosystem into a professionally governed, institutionally trusted network. Unlike consumer ride-hailing, we focus exclusively on fixed school routes, licensed commercial auto-rickshaws, pre-assigned students, and school-approved operations.

Our mission is not merely to digitize bookings, but to become long-term transport infrastructure for schools and cities — providing safety assurance to parents, predictable livelihoods to drivers, and operational transparency to educational institutions and transport authorities. We combine KYC + police verification, live GPS with pickup/drop alerts, one-tap SOS, and school dashboards with audit trails.

Our Mission

“To become India's most trusted and regulator-aligned student transport network, transforming informal school commuting into a transparent, safe, and scalable institutional service.”

Children boarding a modern school bus

Our Story

Chennai alone hosts over one million school-going children. Parents know the chaos: unsafe autos, no visibility, informal operators. ROXER CUB was founded to organize this fragmented ecosystem into a professionally governed, school-approved transport network.

We built a compliance-first platform — schools first, parents second — with fixed routes, verified drivers, and institutional trust at the core.

Our Vision

India's default operating system for student transportation — where every child's journey is safe, transparent, and professionally managed.

Core Values

The principles that guide everything we do

Safety

Every decision is made with child safety as our top priority.

Trust

Building lasting relationships through reliability and integrity.

Transparency

Complete visibility into every aspect of your child's journey.

Reliability

Consistent, dependable service you can count on every day.

Our Journey

From idea to impact

2024

The Spark

Idea born after repeated accident cases in school transport.

2025

First Steps

Pilot program launched in Chennai with verified drivers and partner schools.

2026

Official Launch

ROXER Cub officially launched across Tamil Nadu, bringing safe transport to thousands of children.

Meet Our Team

The passionate individuals behind ROXER

Vijay — Founder & CEO

Vijay

Founder & CEO

Passionate about child safety and technology, Vijay leads our mission to transform school transport across India.

Hemalatha — Co-founder & Managing Director

Hemalatha

Co-founder & Managing Director

Dedicated to operational excellence and strategic growth, driving our mission forward with unwavering commitment to safety and innovation.

Harris — Technical Consultant

Harris

Technical Consultant

Expert in backend systems, GPS integrations and reliability engineering.

Jahir — Technical Consultant

Jahir

Technical Consultant

Specialist in mobile apps, UX and real-time tracking features.

Join Us in Making a Difference

Together, we can ensure every child in India has access to safe, reliable school transport.